We used the power of strong blondes that stand together and alongside John Frieda. They are strengthened from inside, unique in their own way all with beautiful and equally strong personalities. They share the message: go blonder, go stronger. And with the John Frieda Go Blonder product collection, especially made for blonde hair, everyone can become a strong blondes. 

This Social Campaign included inspirational product and beauty shots, user activations, influencer strategy & integration, PR elements and much more. 

Check it out on Instagram 


PARASOL ISLAND // PHOTOGRAPHER: Eugenio Intini MODELS: Anna Conradson, Felicia Karlahag


Senior Creative