To prove that La Roche Posay products are perfect for sensitive skin, we decided to make an online campaign with someone, for whom protection and care of senstive skin is essential: a person with albinism. The lack of ceratin influences Jessica's life every day. It has reduced her vision and she has to avoid direct sun, but this strong young woman goes her way anyway. 


OGILVY DÜSSELDORF / CONTENT CUBE / CD: Sabine Wißdorf CREATIVES: Martin Maczurek, Sophie Wolf


Senior Creative