SELECTION OF PROJECTS

CHRIST "TRÄUME WERDEN WAHR." CHRISTMAS CAMPAIGN 2020

For Christmas 2021 we created a holistic Christmas where Christmas dreams come true. A world which invites everyone to dream of a perfect Christmas - with gorgeous jewellery pieces embedded in magically snowy dreamworld. 
Task Focus: Concept incl. film and photo production 

PARASOL ISLAND // DIRECTOR & PEOPLE PHOTOGRAPHER: Emma Tempest PHOTOGRAPHER STILL LIVE IMAGES: Joan Braun

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CHRIST "VOLLKOMMENE MOMENTE." CAMPAIGN 2020

The Highlight Ring is Christ's special ring offer which stands for the brand's DNA: high quality and exclusive design affordable for everyone. 2020 we communicated the Highlight Ring and other selected jewelry pieces under the campaign umbrella "Vollkommene Momente (Perfect moments)." 
Task Focus: Concept incl. film and photo production 

PARASOL ISLAND // PHOTOGRAPHER & DIRECTOR: Ward Ivan Dravik 

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CHRIST "FÜR JEDES VERSPRECHEN" 2019

With its jewellery competence and expertise, CHRIST makes the promise of affordable luxury for everyone and thus puts the brand’s DNA in the foreground. But not only CHRIST makes a promise, the customers make one as well – to themselves or to their loved ones. “For every promise” gives the necessary level of creative freedom to build the basis of all communication, as well as to use when focusing on specific topics.

Task Focus: Concept incl. film and photo production

PARASOL ISLAND // PHOTOGRAPHER & DIRECTOR: Ward Ivan Dravik STILL LIFE PHOTOGRAPHY: Joan Braun SET DESIGN: Nini Golon TALENTS: Kati Nescher

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CHRIST "WEIHNACHTSVERSPRECHEN, BESTIMMT FÜR DIE EWIGKEIT." CHRISTMAS CAMPAIGN 2019

The Christmas campaign included a 22 second film, cut downs, as well as people motives and still life photography for instore, POS, online and digital use. 

Task Focus: Concept incl. film and photo production

 

PARASOL ISLAND // DIRECTOR: Tom Wilson PEOPLE PHOTOGRAPHY: Eugenio Intini STILL LIFE PHOTOGRAPHY: Joan Braun SET DESIGN: Nini Golon 

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JOHN FRIEDA "TRANSFORMATION STORIES"

The "Transformation Stories" are about the transformation of the demanding hair, as well as the transformation of life. By this we were able to emotionalise the brand's key purpose "helping transform demanding hair into hair that demands attention" into inspiring content. Together with the John Frieda ambassadors we created videos and photo assets which are informative as well as inspiring. Being aesthetically authentic was the key challenge for this influencer cooperation.

Channels: Instagram, Facebook, Youtube

PARASOL ISLAND // PHOTOGRAPHER / DIRECTOR : Eugenio Intini DOP: Philip Huster TALENTS: Vivi König, Frankie Miles, Olja Ryzevski, Clara Noa, Alessa Winter HAIR: Andreas Wild, Valentino Perini

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AllIANZ SE "GRANDPA LEWIS"

Allianz sees the good side of risks. It’s the only insurance company that encourages people to dare something. That’s why Allianz Road Safety sponsors the most daring race driver of the world: Lewis Hamilton.​ The film is part of a broader multichannel content strategy that centers around topics of courage, trusting yourself, and following your instinct. The campaign included entertaining films, interviews with Grandpa Lewis and his grandchildren, and behind-the-scenes material. The content was rolled-out on a range of digital channels, including Facebook, Twitter, Instagram and YouTube.

OGILVY DÜSSELDORF / CCO: Stephan Vogel CD: Britta Poetzsch CREATIVES: Leander Schmalfuss, Martin Maczurek, Sophie Wolf 

LA ROCHE-POSAY "SENSITIVE BEAUTY"

To prove that La Roche-Posay products are perfect for sensitive skin, we decided to make an online campaign with someone, for whom protection and care of senstive skin is essential: a person with albinism. 


OGILVY & MATHER DÜSSELDORF / CD: Sabine Wißdorf CREATIVES: Martin Maczurek, Sophie Wolf

ABOUT ME

 

After studying design & art, I stopped drawing, but not creating. I have experience in both old-school and new-school advertising. 

But for me, it's all about insight and idea. Needless to mention outstanding execution and the best possible production.

Focus

Concept & Production 

 

Awards

2017 Cannes Lions / Shortlist

2016 GWA Effie / Bronze

2016 Cannes Lions / Shortlist 

2016 ADC / Auszeichnung

2015 LIA Awards / Gold

2015 Cannes Lions / 1x Silver, 2x Bronze

2015 New York Festival / 2x Finalist

2015 ADC / 1x Silver, 1x Bronze, 1x Auszeichnung

2015 ONE Show / Merit Award

2014 Neptun Talents Award / 2.Place

2012 ADC Creative Class Düsseldorf

2011 Diploma Communication Design​

Publications

2021 "Wer will schon in den Süden, Geschichten und Gedichte", Friedrich-Bödecker-Kreis für Thüringen e.V. 

2017 Photodarium Calendar

2016 Poladarium Calendar

Exhibitions
2010 Art / Life Drawing Exhibition in Bonn​

2009 Art / Life Drawing Exhibition in Bonn

2008 Art / Life Drawing Exhibition in Bonn

CV

Since 06/2018 Parasol Island GmbH – Senior Creative Concepter

​2017-2018 Shanghai.Berlin – Senior Copywriter

2016-2017 Cheil Germany – Senior Copywriter

2015-2016 Ogilvy & Mather / Content Cube – Copywriter

2011-2015 Grey Germany – Intern / Trainee / Junior Copywriter

2006-2011 Rhein-Sieg Kunst Akademie –  Design & Art Studies

2010 Picture Puzzle Medien – PR Assistent

2006 Akademie Faber-Castell – Art Studies

*1983