The "Transformation Stories" are about the transformation of the demanding hair, as well as the transformation of life. By this we were able to emotionalise the brand's key purpose "helping transform demanding hair into hair that demands attention"into inspiring content. Together with the John Frieda ambassadors we created videos and photo assets which are informative as well as inspiring. Being aesthetically authentic was the key challenge for this influencer cooperation.

Channels: Instagram, Facebook, Youtube

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PARASOL ISLAND // PHOTOGRAPHER / DIRECTOR : Eugenio Intini DOP: Philip Huster TALENTS: Vivi König, Frankie Miles, Olja Ryzevski, Clara Noa, Alessa Winter HAIR: Andreas Wild, Valentino Perini

Senior Creative

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